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However, fans can get their hands on T-shirts, sweatshirts and sweatpants emblazoned with Biggie’s face and Budweiser branding through. The can design was inspired by Biggie’s legendary career that landed him the title of G.O.A.T. The production has been created in partnership with the Christopher Wallace Estate and is available in his hometown of New York City. “Christopher’s legacy and brand value is extremely important to myself and the family and memorialising him on the can of an iconic beer brand such as Budweiser is something I believe he would be happy with.”Ĭurrently, the cans are thought to be available exclusively in New York, while supplies last. Budweiser is celebrating the legacy of The Notorious B.I.G with new limited-edition cans. “I am honoured to know that a brand such as Budweiser wanted to celebrate my son in this way,” Biggie’s mother Voletta Wallace said in a statement. Through the Playmate cooler collection, were paying tribute to Biggie Smalls: The Notorious B.I.G., the legendary rapper who reinvented east coast hip-hop. In addition to the cans, Budweiser launched a limited-edition line of Biggie x Budweiser merchandise which is now available at. The limited-edition cans created in partnership with the Christopher Wallace Estate are available in his hometown of New York City exclusively. Tall Boy Budweiser cans and collectible merchandise. The project is in collaboration with The Christopher Wallace Estate and symbolises an enduring love and respect for the artist, widely considered to be one of the greatest rappers of all time, who passed away in March, 1997, after being shot through his car window while his vehicle waited at a traffic light in Los Angeles. The Budweiser creed on the can has been replaced with lyrics from Biggie’s Ready To Die album hit, Unbelievable, Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest. Budweiser is celebrating the King of New York and the late rapper’s legacy with The Notorious B.I.G. “We’re grateful for the collaboration with the Christopher Wallace Estate and Biggie’s mother Voletta Wallace to bring this special can to life so that we can celebrate the legacy of the greatest rapper of all time.A hand-drawn sketch of Biggie, real name Christopher Wallace, stares out from the Tall Boy cans, alongside motifs of the famous Brooklyn skyline and lyrics from B.I.G’s hit song ‘Unbelievable’, which read: “Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest.” Budweiser Tall Boy can is the most iconic can collaboration we’ve done to date,” said Daniel Blake, Group VP Marketing, Budweiser & Value at Anheuser-Busch. The brand also replaced the Budweiser creed on the can with lyrics from Biggie’s Ready To Die album hit, Unbelievable, “Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest.” Unique design elements include a hand-drawn sketch of Christopher “The Notorious B.I.G.” Wallace and phrases including “Brooklyn’s Finest” and “King of New York,” and the Brooklyn skyline to pay homage to the late rapper’s hometown. Tall Boy Budweiser Cans.' The new cans have a hand-drawn sketch of Big and the Brooklyn skyline.

Since 1966 The Sons of Silence have spread across the United States, with concentrations in the eastern U.S. The company is paying tribute to revered MC by collaborating with Biggies estate, for 'The Notorious B.I.G. The can design was inspired by Biggie’s legendary career. 2017 Likes, 101 Comments - PIX11 News (pix11news) on Instagram: Budweiser is celebrating the late, great Biggie Smalls with Notorious B.I.G. The Sons of Silence are another 1er motorcycle gang that was founded in Niwot, Colorado in 1966 and featured in a 2009 episode of Gangland on The History Channel. The same goes for our Canadian beer-drinking friends up north We had the absolute pleasure partnering with Budweiser Canada for their latest commercial spot Budweiser Barbeque Insurance. “Christopher’s legacy and brand value is extremely important to myself and the family and memorializing him on the can of an iconic beer brand as “Budweiser” is something I believe he would be happy with.” Budweiser Come July, we all know barbeque is a BIG deal for Americans this time of year.

“I am honored to know that a brand such as Budweiser wanted to celebrate my son in this way,” says Biggie’s mother Voletta Wallace.